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How does lead scoring work?
How does lead scoring work?

Lead score is a measure of engagement

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Written by Leadbot
Updated over a week ago

The more visits, time and page views a company makes, the more score it gets.
Bounces, when someone just enters the site and leaves, are not treated as positive scores.

The scoring is tweaked and developed constantly so there is not one formula to show.
Just know that the more score, the more interest the lead has shown your connected channels. 

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